Client project
Next.js and WordPress launch checks
I reviewed a headless Next.js and WordPress website, identified page and deployment problems, and retested the changed behavior on the live site.
Selected work
Website repairs, client projects, and tools I've built
These projects show the technical work I delivered and how I checked it. Client names and private materials are withheld; the summaries don't report search or revenue growth.
Client projects
Work I've delivered
What needed attention, what I changed, and how I checked the result.
View details →
Client project
Recovering old WordPress URLs after a migration
I investigated old WordPress URLs, mapped those with useful replacements, and checked the redirects after implementation. Pages without a relevant replacement were kept out of blanket redirect rules.
Dental client project
Fixing a dental website’s business details, redirects, and tracking
Across several milestones, I corrected redirects, conflicting dental-practice schema, and inconsistent business details, then cleaned up the agreed Google Ads tracking setup.
Professional-services client project
Setting up lead tracking and reporting for a services business
I implemented and tested GA4/GTM tracking for a lead-magnet funnel and built GSC/GA4 reporting that separated the starting data, internal visits, and test activity. The completed setup was documented and handed over.
Agency/reseller client project
WordPress SEO fixes delivered through an agency
I made the agreed WordPress SEO changes and checked the live pages while the reseller managed the end-client relationship. The work covered Search Console, the sitemap, homepage metadata, and priority service pages.
SaaS client project
One demo submission, one GA4 event, and a matching CRM lead
I gave a SaaS website a permanent demo page, replaced homepage popup links with normal links, and tied the GA4 lead event to successful form submission. A controlled test produced one outbound lead event and a matching HubSpot record confirmed by the client.
Tools I've built
Software for audits and implementation
Public tools you can try and private software I use in my work.
Open-source SEO launch checks
crawlcontract
An open-source command-line tool that checks whether sitemaps, canonicals, redirects, robots rules, and internal links agree. Run it against a static build or live website, and use it in CI to block releases with the errors you choose.
RustTokioHTTPXML sitemapsSARIFGitHub Actions
Open-source PostgreSQL operations tool
pgvector-index-manager
An open-source Go tool for keeping pgvector HNSW indexes aligned with a chosen configuration and filtered dataset. Review the proposed changes, build a replacement concurrently, verify it, and retire the old managed index.
GoPostgreSQLpgvectorHNSWConcurrent DDLDocker
Open-source PostgreSQL diagnostic
pgvector-filterbench
An open-source Go tool that checks whether filtered pgvector searches return the right results and use the intended HNSW index. It compares approximate results with exact PostgreSQL matches and measures recall, latency, and query plans.
GoPostgreSQLpgvectorHNSWDockerEXPLAIN JSON
Private website audit tool
ILCrawler
I built ILCrawler to keep page checks, links, content comparisons, performance samples, and audit findings together. I use it on my own websites and client sites where I have permission to run an audit.
GoRustPythonNode.jsNext.jsPostgreSQLS3-compatible storage
SEO decision system
MarketEngine
I built MarketEngine to compare a proposed SEO task with search demand, existing pages, and website findings before deciding whether to do it.
FastAPIPythonPostgreSQLRedisQdrantCelery
Search intelligence dashboard
SearchCaliber
SearchCaliber brings website research, crawl findings, and approved tasks into one dashboard.
Search intelligenceCrawler evidenceAction reviewExports
Outreach workflow
ReachLog
I built ReachLog to keep outreach contacts, messages, replies, and follow-ups in one place and avoid contacting the same person twice.
LaravelSQLiteIMAPQueuesCSV
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