SaaS client project
One demo submission, one GA4 event, and a matching CRM lead
I gave a SaaS website a permanent demo page, replaced homepage popup links with normal links, and tied the GA4 lead event to successful form submission. A controlled test produced one outbound lead event and a matching HubSpot record confirmed by the client.
The project
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What the client needed
A visitor should reach the demo form through a stable URL. A successful submission should create one lead event and a corresponding CRM record.
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The problem
- Homepage demo buttons used popup or hash-based navigation.
- The website lacked a permanent demo destination.
- The demo conversion needed to be checked against successful form completion and the CRM record.
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My role
- Implemented the permanent demo page and homepage links.
- Connected the lead event to successful form submission.
- Checked the browser event and reconciled the controlled submission with client-confirmed CRM evidence.
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What I changed
- Created a permanent /demo/ destination.
- Changed the homepage demo buttons to normal links to /demo/.
- Gated generate_lead on form success.
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How I checked it
- On August 11, one controlled form submission produced one outbound GA4 generate_lead event.
- The client confirmed the matching HubSpot record for that test submission.
- On August 12, live page output matched the tested deployment.
Recorded submission and deployment checks
This table summarizes the recorded August 11–12 checks. Client identifiers and the original private screenshots are omitted.
| Page or check | What needed attention | Required result | How to check |
|---|---|---|---|
| Homepage demo links | Popup or hash-based navigation | Normal links to /demo/ | Live output matched the tested deployment on August 12 |
| Successful demo submission | Tracking needed to be tied to form success | One generate_lead event for a successful submission | One controlled submission produced one outbound GA4 event on August 11 |
| CRM lead | The test submission needed reconciliation with the CRM | A corresponding HubSpot record | Client confirmed the matching record on August 11 |
About these results
- The result applies to the controlled demo submission and the checked deployment. It does not claim conversion lift, revenue growth, or trial sign-up verification.
- Client names and private materials are withheld. The original test records are not reproduced here.