Implementation-first service
GA4, GTM, and Google Ads conversion tracking cleanup
A bounded tracking sprint for sites where the paid-search or lead-measurement signal is too broken to trust but narrow enough to debug, fix, verify, and hand off.
Sprint shape
Clear scope before implementation, one controlled sprint, and written verification at the end.
The first pass is meant to move the actual problem, not generate vague theory or generic audits without implementation.
Typical issues
- GA4 events firing but Google Ads conversions missing.
- Duplicate tags or duplicate conversion actions.
- Lead forms, phone clicks, checkout events, or thank-you pages not tracked cleanly.
- GTM triggers too broad, too narrow, or tied to brittle selectors.
- Consent mode, cross-domain, or JavaScript changes breaking attribution.
- Imported GA4 conversions not matching native Google Ads diagnostics.
Sharper symptoms
Start with the exact failure if it already has a name.
These narrower pages map the same service lane to a more specific failure path, input set, and first-sprint shape.
What I check first
- Primary conversion actions, source of truth, and what real leads or orders should roughly match.
- GTM container triggers, variables, tags, consent state, and duplicate firing risk.
- GA4 event names, key events, Google Ads imports, and native conversion action settings.
- Form plugins, checkout paths, thank-you pages, JavaScript listeners, and cross-domain behavior.
What the first sprint includes
- Audit of the primary conversion paths and tracking stack.
- Debugging for the highest-value conversion action first.
- Direct fix or implementation map depending on access.
- Verification notes and a clean handoff for any remaining reporting cleanup.
What you get
An issue map for the main conversion paths, implemented or mapped tracking fixes, verification notes across GTM Preview, GA4 DebugView, Tag Assistant, and Google Ads diagnostics, and the next tracking milestone.
Best fit
Best fit for one site with a small number of important conversion paths, clean access to the relevant containers and ad accounts, and a real business need to trust the numbers again.
Price expectation
The first step should feel like a fixed sprint, not a vague audit.
Most work starts as a fixed first sprint after the issue is reviewed.
- Small diagnostics usually start around $350.
- Focused technical SEO, tracking, indexing, or speed sprints commonly land between $650 and $1,500+.
- Larger implementation or recovery work is scoped separately once the first failure path is clear.
- If you need a $99 SEO audit, this is not the right fit.
- If something technical is suppressing indexing, speed, crawl, tracking, or rollout recovery, send the URL, what changed, and the exact symptom.
Start with the issue
Have the symptom and the context?
Send the URL, what changed, and where the break shows up. If the issue is sharp enough, the first reply should turn into a bounded sprint instead of a broad package.