What you get
Implemented or implementation-ready
An issue map for the main conversion paths, implemented or mapped fixes, and verification across GTM Preview, GA4 DebugView, Tag Assistant, and Google Ads diagnostics.
Implementation-first service
GA4, GTM, and Google Ads conversion tracking cleanup
A bounded tracking sprint for sites where the paid-search or lead-measurement signal is too broken to trust but narrow enough to debug, fix, verify, and hand off.
Typical issues
What this lane is built to isolate
- Real leads do not match the reported count
- Tags are missing, duplicated, or sequenced incorrectly
- Consent state suppresses the intended conversion
- Forms, checkout, or cross-domain flows changed
Best fit
A problem narrow enough to verify
One site with a small number of important conversion paths and access to the relevant containers and accounts.
Relevant implementation evidence
Lead-funnel measurement with a verifiable baseline
For a professional-services site, I published and verified a GA4/GTM measurement setup for a lead-magnet funnel, then built reporting that separates baseline, internal, and test activity from actionable data.
This supports the tracking-deployment and reporting workflow; it is not a conversion-lift claim.
Evidence paths
Related implementation and diagnostics
Start with the accountable phase
Have the site, symptom, and business outcome?
Send what broke, what outcome it blocks, the current baseline, and who can implement the change. Evidence can be attached when it helps qualification.