What I need
One dental-practice website with representative homepage, service, location, and lead-action URLs; WordPress and analytics access; and an owner who can approve production changes.
Dental website technical sprint
Make the practice entity, service pages, redirects, and lead actions agree.
Use this when the website names the same practice in conflicting ways, old and new URLs compete for ownership, service or location pages send mixed signals, or booking, form, call, and Google Ads actions cannot be reconciled. The engagement fixes one defined technical path; it is not a local-marketing retainer.
What you may be seeing
I compare affected URLs with healthy ones to isolate the cause.
- WordPress, a theme, and schema plugins emit conflicting Dentist or LocalBusiness entities
- The homepage, service pages, and location pages disagree about which URL owns the practice or treatment
- Redesign or plugin redirects create chains, stale destinations, or broad fallbacks
- Booking, form, phone, GA4, GTM, or Google Ads actions are missing, duplicated, or assigned to the wrong conversion
What you get
A rendered-output and route inventory, one agreed entity and page-ownership model, implemented redirect/schema/tracking corrections inside scope, and live verification evidence.
Limits
The change can be checked on the live site. Rankings, traffic, and revenue require later observation.
About the examples
Client evidence is published only with permission
These diagrams explain the process; they are not client deliverables. Any client work shown on IndexLane is published only with permission and states what the available evidence does and does not prove.
Included
Records and actions covered by the sprint
- Rendered business name, address, phone, canonical, and structured-data output on representative pages
- Homepage, service-page, and location-page ownership plus their internal links
- Redirect sources, intended destinations, response status, hop count, and final canonical
- Booking, form, call, GA4, GTM, and Google Ads action definitions used by the agreed lead path
- Evidence before the change, implemented fixes, and checks on the live result
Existing systems
Existing systems stay in place
A redesign or domain change starts from an approved route map. Booking software, call tracking, consent tooling, analytics, and Ads remain separate systems; this sprint validates their website handoffs instead of replacing them.
Clinical records, patient data, appointment operations, and credentials do not belong in the public inquiry or evidence pack.
Relevant experience
Dental work and related examples
The anonymized dental case covers redirect consolidation, conflicting LocalBusiness and Dentist output, authority-hub JSON-LD, rendered business-data alignment, Ads tracking cleanup, and technical QA.
The WordPress plugin and theme note and the redirect-map tool show how page ownership and route contradictions are inspected. They do not demonstrate a dental ranking, rich result, lead increase, or revenue outcome.
Excluded
Not a local SEO or clinical-services package
- Google Business Profile management, citation packages, review generation, link building, or generic content production
- Local ranking, rich-result, traffic, booking, conversion, or revenue guarantees
- Clinical decisions, patient-data processing, regulatory certification, or practice-management software
- A full website rebuild or open-ended monthly retainer unless separately scoped after the sprint
When it is not technical SEO
Inventory and supply operations are separate
If the website and lead path are sound but stock counts, transfers, reorder responsibility, purchasing, or location reporting fail inside the practice, the owner is an operational system rather than technical SEO.
What to send
Send one failing path and the relevant site details
- One practice or several locations; the homepage, service, and location URLs involved
- WordPress theme, page builder, SEO/schema plugins, and the redesign or plugin change that preceded the failure
- The booking, form, call, or Ads action that should count, plus the current observed result
- Available WordPress, GTM, GA4, Ads, call-tracking, CDN, and release access
Evidence paths
Related implementation and diagnostics
Start with one reproducible failure
Have an affected URL and a visible symptom?
Send what broke, when it changed, and what the correct live behavior should be. Add a healthy comparison URL when one exists.