About
Technical SEO and implementation for live issues that need real fixes
IndexLane is a small technical practice where you work directly with the person diagnosing and implementing the fixes.
The best projects are bounded technical issues where search visibility, crawl behavior, site speed, rollout quality, or SEO ops workflow depends on implementation rather than vague recommendations.
How the work is handled
Tight scope first. Root cause before theory. Clear implementation notes, written verification, and a clean handoff once the first sprint is complete.
Good fit
- Indexing, crawl, Core Web Vitals, Cloudflare, and migrations.
- SEO ops and command-center systems that connect audits, analytics, tasks, and handoff.
- Bounded issues with enough context to define one sharp first sprint.
- Teams that want written verification and a clean handoff after changes are made.
Not a fit
- Generic SEO retainers with no real technical bottleneck to solve.
- Content production, backlink campaigns, or broad do-everything marketing work.
- Generic automation, CRM work, or long-term unscoped engineering ownership.
How I like to work
Focused technical work. Clear scope. Clean handoff. The point of the first sprint is to fix the highest-leverage failure path, document what changed, and make the next step obvious.