About
Technical diagnosis, implementation, and QA with a decision at every boundary
IndexLane is a solo technical practice run by Niko, built for search and site failures that can be reproduced, changed, and verified.
Working model
Diagnosis → implementation → QA → decision
The first task is to isolate the failure path. Implementation ownership is explicit, and the phase ends with observable checks and a written after-state.
The normal outcomes are a clean finish, a newly bounded implementation or QA phase, or a separately funded 30–60-day growth cycle.
Growth gate
Continuation is conditional, not automatic
- One primary conversion and acquisition KPI
- A usable baseline and attribution path
- A named implementation owner
- A first meaningful shipment within 30 days
- A scale, revise, or stop decision by day 60
Implementation range
Search crosses application layers
- Indexing, crawling, rendering, and URL routing
- WordPress, Next.js, and headless release QA
- Core Web Vitals, caching, and CDN behavior
- Cloudflare, WAF, bot access, SSL, and DNS
- GA4, GTM, Google Ads, and form conversion paths
- Migrations, relaunches, and technical workflow systems