A/B testing infrastructure that keeps search signals stable
Server-side splits, temporary redirects, and cookie-based variants each present different risks. Keep experiments crawlable without serving crawlers special content.
Read note →Technical SEO Engineer · WordPress, Next.js, crawl & indexing
Fix what blocks qualified discovery. Then measure what should grow next.
IndexLane diagnoses and implements crawl, indexation, rendering, migration, performance, and measurement fixes. Where the after-state and attribution are trustworthy, the work can continue into a controlled acquisition or conversion cycle.
The commercial model is bounded diagnosis or implementation first, a verified after-state, then either a separately qualified 30–60-day growth phase or a clean finish.
Technical entry
Start with a failure path that can be changed and checked
- Pages not indexing after a release or migration
- Next.js or headless routes leaking soft 404s, raw-output gaps, CMS URLs, or bad canonicals
- Core Web Vitals regressions in code, cache, CDN, images, or scripts
- Cloudflare rules blocking users, APIs, or verified crawlers
- Tracking that does not match real conversions
- SEO data spread across tools without an issue-to-fix workflow
Commercial boundary
Each phase has an observable finish
Diagnostics usually run $500–$750. Focused implementation sprints run from $750 to $2,000 depending on platform, release risk, and ownership.
The first phase ends with an implemented fix or evidence-backed implementation map, verification, and a written handoff. Growth work is funded separately only when a KPI, baseline, attribution path, implementation owner, and decision date exist.
Not a fit
This is deliberately accountable work
- Backlink packages
- Local SEO citation work
- Activity-only retainers without implementation access, attribution, or a decision date
- Content calendars without technical implementation
- Guaranteed rankings or traffic claims
Published notes
Technical symptoms and failure paths
Canonical propagation delays in large sites
Fixing a canonical is not the end of the problem. Google must recrawl and reprocess the affected URLs, so visible convergence can take days or weeks.
Read note →Hreflang & multi-region sites: preventing duplicate content while serving the right locale
Multi-region sites need hreflang, canonicals, internal links, and sitemap structure to agree, or the wrong locale starts competing in search.
Read note →