Index bloat: which archives and filters should stay indexed?
Review empty archives, duplicate filters, and other generated URLs. Keep useful landing pages and choose the right control for the rest.
Read article →Technical SEO implementation
I fix the technical SEO problems holding up your client work.
I'm Niko. I help agencies fix pages missing from Google, mistakes after a website rebuild, slow loading, and broken conversion tracking. I investigate the cause, make the agreed changes, and check the live site.
Work directly with me at a fixed price. Site owners are welcome too.
Client work
Repairs I've delivered
WordPress changes delivered through an agency, page and launch checks for a headless website, and a demo form connected to GA4 and the CRM for a SaaS website.
How I can help
What's happening with the website?
You don't need to know the cause before contacting me. Start with the problem you're seeing.
Conversion tracking
Getting leads your reports don't show?
I check forms, tags, consent settings, and account setup to find where GA4 or Google Ads loses or double-counts an enquiry.
Free resources
Tools and guides for your own checks
Check a redirect map, find broken WordPress links, or work through a technical guide. You can use these without hiring me.
Software I build
Tools for finding and checking website problems
Screenshots from ILCrawler and the free browser tools.
From the blog
Practical technical SEO advice
Should you add llms.txt to your website?
What llms.txt can do, what Google requires for AI search, and examples for publishing a maintained directory of your public pages.
Read article →Pagination SEO: URLs, canonicals, and load-more pages
Make deeper products and articles reachable through ordinary links. Check page URLs, canonical tags, infinite scroll, and pages beyond the end.
Read article →