Implementation-first technical SEO for indexing, crawl, speed, Cloudflare, migrations, and SEO ops systems
Indexing, crawl, Core Web Vitals, tracking, migrations, Cloudflare access, and technical cleanup for sites where the problem is specific enough to fix.
Most work starts as a bounded first sprint: isolate the failure path, implement or map the fix, verify the outcome, and hand off the next step.
Direct with Niko. No agency handoff. One bounded sprint at a time.
Clear scope. Implementation-first. Written verification.
Best fit
Price anchor
Small diagnostics usually start around $350. Focused technical SEO, tracking, indexing, or speed sprints commonly land between $650 and $1,500+. Larger implementation or recovery work is scoped separately once the first failure path is clear.
If you need a $99 SEO audit, this is not the right fit.
Not a fit if you need
Recent technical sprint patterns
Most of this work happens inside client systems, so the useful proof is what broke, what changed, and how the fix was checked.
Proof note
Built a live multi-site SEO command center across three sites using SEMrush, GA4, GSC, ClickUp, Zapier, and Looker. The first sync layer later had to be rebuilt so the backlog stayed aligned with the live audit state instead of dropping items between runs.
Proof note
Completed an audit for an older site where old URLs, redirects, soft 404s, sitemap entries, canonicals, and broken internal links had to be sorted before fixes made sense.
Proof note
Handled a selective crawl and index cleanup where the client explicitly wanted safe fixes only: no blanket redirects, no mass cleanup, and no broad changes without approval. The work focused on priority URLs, crawl waste, canonical conflicts, internal linking, and a clear action path.
Proof note
Executed a defined WordPress technical SEO brief involving redirect imports, internal 404 cleanup, WP-CLI and database replacements, sitemap checks, canonical review, and structured 404 or 5xx investigation with written proof after each task.
Proof note
Handled a speed regression after a front-end release where LCP and TTFB slipped on high-value pages. The work focused on cache behavior, hero asset delivery, script loading, and template weight instead of a generic speed checklist.
Proof note
Diagnosed a valid-traffic access failure where Cloudflare rules were blocking the wrong requests. The work focused on WAF logic, bot handling, cache behavior, and edge-to-origin checks instead of turning protections off.
Proof note
Maintained a controlled WordPress speed lab with matching slow and fixed route structures so public proof can show the failure-path approach without exposing client data.
Recent funded work patterns
Recent funded work is already clustering around tracking cleanup, WordPress technical SEO, speed fixes, old URL recovery, GSC crawl/index cleanup, and SEO operations workflows.
That means tracking cleanup, WordPress technical SEO, speed fixes, old URL recovery, GSC crawl/index cleanup, and SEO operations workflows are not just positioning ideas. They are the lanes already turning into paid work.
Implementation range
The same implementation layer shows up in routing, taxonomy, archive behavior, filters, discovery flows, and large content footprints. The public proof stays focused on technical SEO failure paths.
What I usually fix
Service sprint
Robots, sitemaps, canonicals, duplicates, noindex conflicts, crawl waste, internal linking paths, and GSC cleanup.
Service sprint
TTFB, LCP, INP, caching, CDN behavior, rendering bottlenecks, heavy scripts, and implementation-level speed issues.
Service sprint
Lead form, ecommerce, phone, and primary conversion actions debugged across GTM, GA4, Google Ads, DebugView, and Tag Assistant.
Service sprint
WordPress template, plugin, cache, sitemap, redirect, canonical, schema, and speed issues that need implementation rather than a report.
Service sprint
Shopify collections, product templates, duplicate paths, canonical behavior, tracking, theme scripts, and crawl/indexing cleanup.
Service sprint
403 or 1020 errors, WAF rules, bot handling, SSL or DNS issues, cache behavior, origin communication, and crawl conflicts.
Service sprint
Redirect gaps, canonical mistakes, sitemap problems, rollout regressions, broken templates, and recovery after launches.
Service sprint
Multi-site SEO command centers connecting Ahrefs, GSC, GA4, ClickUp, dashboards, sync layers, weekly SOPs, and execution-friendly issue routing.
High-intent symptoms
These pages match the sharper problems buyers actually recognize before they ask for a broad audit.
When Google Ads conversions are missing, duplicated, or not matching real leads because GTM, GA4, forms, or conversion actions disagree.
When Google crawls the page but still refuses to keep it indexed after a migration, relaunch, or template change.
When uncached WordPress requests spike while warm cached pages are fast because WP Rocket, Cloudways, Varnish, CDN, preload, or plugins fragment the cache path.
When ecommerce product or category pages are slowed by third-party scripts, GTM overhead, widgets, long tasks, and template code.
When Cloudflare rules, bot handling, rate limits, or origin settings block users, forms, APIs, or search crawlers that should pass.
When URLs are known but never make it cleanly into crawl priority because the discovery layer is weak or noisy.
How work starts
Step 1
A short description, site URL, stack or CMS, what changed, and what looks broken.
Step 2
Clear scope, clear deliverable, and a verification path before implementation starts.
Step 3
The sprint is meant to move the actual bottleneck, not just expand the theory around it.
Step 4
What changed, what was verified, and what should happen next if more work is needed.
Implementation range
Most public proof here is WordPress and mixed-stack execution. The work usually sits in indexing, crawl, speed, Cloudflare, migrations, and SEO ops systems. When the failure path lives in routing, rendering, deployment, or cache behavior, the same implementation-first approach can extend into Laravel, Next.js, Shopify, and private custom environments.
CMS & commerce
WordPress, WooCommerce, Shopify
Theme, plugin, template, redirect, and rollout issues that affect visibility or speed.
Edge & access
Cloudflare, cache, SSL/DNS
WAF rules, cache behavior, bot access, origin communication, and crawl conflicts.
App layer
Laravel, Next.js
Routing, rendering, middleware, deployment, and response-time issues where the app is the bottleneck.
Ops & reporting
SEMrush, GSC, GA4, ClickUp, Looker
Issue visibility, task routing, dashboards, and handoff systems that keep SEO work actionable.
Custom stacks
Implementation-first work across mixed environments
Best fit when search, speed, access, or migration problems cut across more than one layer.
Notes, fixes, and breakdowns
Multi-region sites need hreflang, canonicals, internal links, and sitemap structure to agree, or the wrong locale starts competing in search.
After a WordPress plugin or theme change, the failure often sits in canonical output, noindex tags, redirects, or cache behavior rather than the server itself.
On large catalogs, crawl budget gets wasted when sitemaps, filters, and archive paths keep promoting low-value URLs instead of the pages that actually matter.
Final CTA
Send the URL, what changed, and the exact symptom. If the issue is bounded enough, the first reply should suggest a clear sprint instead of a vague SEO package.