Implementation-first service

Recover from migration and relaunch mistakes

Traffic drops after migrations usually come from a short list of technical failures: redirect gaps, canonical carryover, broken internal links, stale sitemaps, noindex mistakes, template regressions, or tracking loss.

Sprint shape

Clear scope before implementation, one controlled sprint, and written verification at the end.

The first pass is meant to move the actual problem, not generate vague theory or generic audits without implementation.

Typical issues

  • Traffic drops after relaunch or migration.
  • Broken or missing redirects.
  • Canonical mistakes and stale template logic.
  • Staging directives left live.
  • Sitemap mismatch after rollout.
  • Internal links still pointing to old paths.
  • Tracking gaps introduced during launch.

Common root causes I usually find

Most relaunch drops come from a short list of repeat failures: redirect gaps, canonical carryover from old templates, staging directives left live, broken internal links, host or version mismatches, stale sitemaps, and tracking gaps that make the rollout look worse or better than it really is.

The job of the first sprint is to identify the few launch failures that are actually suppressing visibility or breaking user paths, not to turn the migration into a full-site rewrite.

What I need from you

Send the launch date, the old and new URL pattern if available, a few URLs that lost traffic or broke after launch, your current sitemap, and anything already known about redirects, canonicals, tracking, or template changes.

Best supporting context

  • Old site versus new site examples.
  • Whether the domain changed.
  • Whether staging or preview URLs were used during rollout.

What you get

A recovery sprint focused on the failures that are actually suppressing visibility or breaking site behavior, with verification and a written handoff.

Best fit

Sites that had a clear release or migration event followed by lost visibility, broken crawl paths, or obvious post-launch regressions.

Price expectation

The first step should feel like a fixed sprint, not a vague audit.

Most work starts as a fixed first sprint after the issue is reviewed.

  • Small diagnostics usually start around $350.
  • Focused technical SEO, tracking, indexing, or speed sprints commonly land between $650 and $1,500+.
  • Larger implementation or recovery work is scoped separately once the first failure path is clear.
  • If you need a $99 SEO audit, this is not the right fit.
  • If something technical is suppressing indexing, speed, crawl, tracking, or rollout recovery, send the URL, what changed, and the exact symptom.

Related notes

Read the symptom-led notes that support this lane.

These notes show the failure paths, checks, and verification logic that usually sit behind the sprint.

Read all notes

Start with the issue

Have the symptom and the context?

Send the URL, what changed, and where the break shows up. If the issue is sharp enough, the first reply should turn into a bounded sprint instead of a broad package.