Dental client project
Fixing a dental website’s business details, redirects, and tracking
Across several milestones, I corrected redirects, conflicting dental-practice schema, and inconsistent business details, then cleaned up the agreed Google Ads tracking setup.
The project
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What the client needed
The website should show consistent practice details, direct old URLs to the right pages, and record the agreed conversion actions.
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The problem
- Redirects needed consolidation.
- The homepage and schema output described the practice inconsistently.
- Google Ads conversion tracking needed cleanup and testing.
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My role
- Handled the redirects and technical schema corrections.
- Aligned homepage business details with the structured data.
- Completed the agreed tracking cleanup and documented the checks.
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What I changed
- Consolidated redirects and removed conflicting LocalBusiness and Dentist output.
- Implemented the homepage JSON-LD structure and aligned it with visible practice details.
- Cleaned up the agreed Google Ads conversion-tracking setup.
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How I checked it
- Checked redirect destinations on the live site.
- Compared rendered business details with the HTML and JSON-LD.
- Documented schema and conversion-tracking checks.
About these results
- This summary covers technical changes. It does not report local ranking gains, rich results, more conversions, or revenue growth.
- Client names and private materials are withheld. The original test records are not reproduced here.