Implementation-first service
Google Ads conversion tracking not firing or not matching real leads
For lead-gen and ecommerce sites where Google Ads conversions are missing, duplicated, delayed, or visibly different from real form submissions, calls, purchases, or CRM counts.
Sprint shape
Clear scope before implementation, one controlled sprint, and written verification at the end.
The first pass is meant to move the actual problem, not generate vague theory or generic audits without implementation.
Typical issues
- Wrong GTM trigger or event name.
- Form event not captured after a theme, plugin, or script change.
- Duplicate tags or duplicate conversion actions.
- Thank-you page mismatch or single-page-app route change.
- Cross-domain tracking issue.
- JavaScript listener failure.
- GA4 and Google Ads linking or import mismatch.
- Conversion action misconfiguration inside Google Ads.
What I check first
- The live conversion path from landing page to completed action.
- GTM triggers, variables, tag sequencing, consent state, and duplicate firing risk.
- GA4 DebugView, Google Ads diagnostics, and whether the imported or native action is the right one.
- Whether forms, thank-you pages, cross-domain paths, or JavaScript listeners changed recently.
What the first sprint includes
- Audit of the primary conversion path and related GA4/GTM/Google Ads setup.
- Debugging for one main conversion action or a small set of related actions.
- Implementation or a precise fix map when access is limited.
- Verification with GTM Preview, GA4 DebugView, Tag Assistant, and Google Ads diagnostics.
What I need from you
- Landing page URL and conversion URL or path.
- Which conversion action is wrong and what real count it should roughly match.
- CMS or stack, form plugin or checkout path, and whether GTM, GA4, and Google Ads access are available.
- What changed recently, especially forms, thank-you pages, consent tools, plugins, or GTM container edits.
Pricing expectation
Focused tracking sprints usually land between $450 and $950 depending on the number of conversion paths and whether implementation is included.
What you get
A focused tracking sprint that audits the conversion path, debugs one primary conversion action, fixes or maps the failure, verifies the signal in the right tools, and hands off what changed.
Best fit
Best fit when there is one primary conversion path or a small set of high-value actions that can be verified without turning the work into a broad analytics rebuild.
Start with the issue
Have the symptom and the context?
Send the URL, what changed, and where the break shows up. If the issue is sharp enough, the first reply should turn into a bounded sprint instead of a broad package.