Technical SEO audit cost: what should you get for the price?
What affects the cost of a technical SEO audit, what the report should contain, and how to agree which fixes and checks are included.
Read article →Field notes
Technical SEO field notes, page 2
Step-by-step checks, code examples, and explanations for technical SEO and tracking problems.
How to run A/B tests without confusing Google
Choose the right URLs, redirects, and canonicals for an A/B test, then check assignment and caching before launch.
Read article →Why Google still shows the old canonical after a fix
Check that the canonical fix is live, compare it with Google’s last crawl, and investigate conflicting signals if the old selection remains.
Read article →Hreflang checks for multilingual and regional websites
Check language URLs, reciprocal hreflang links, canonicals, and navigation so visitors can reach the right version of each page.
Read article →WordPress SEO checks after a plugin or theme update
Check canonicals, robots tags, redirects, and cache behaviour after a WordPress update. Compare affected templates with pages that still work.
Read article →Stop catalog filters from creating endless crawlable URLs
Find unnecessary filter and sort URLs, keep product discovery intact, and choose crawl controls without confusing them with noindex.
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A JavaScript page looks right in Chrome. Can Google read it?
Compare the HTML response, rendered page, framework payload, and missing routes to find content or indexing problems on JavaScript sites.
Read article →Robots.txt and noindex mistakes after a website launch
Check whether a launch or update blocked crawling or added noindex. Find the active rule and confirm the correction on the live page.
Read article →Cloudflare serves an old page: check the cache before purging
Compare the public page with the origin response to find stale cache entries, unsuitable cache rules, and headers that prevent reuse.
Read article →“Alternate page with proper canonical tag”: when to fix it
An alternate canonical can be working correctly. Check Google’s selected URL before changing redirects, tags, or internal links.
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